McDonald’s Singapore launches Grimace NFT collectibles
McDonald’s Singapore collaborates with NFT artists The Hidden Walls and Bandwagon Labs, unveiling unique Grimace-themed digital collectibles . McDonald’s Singapore is delving into the world of non-fungible tokens (NFTs), focusing on Grimace, a character from the McDonaldland universe. The endeavor is in collaboration with NFT artist The Hidden Walls and cryptocurrency startup Bandwagon Labs. Bandwagon Labs will release an exclusive series of 2,000 unique digital collectibles created by The Hidden Walls. And it's live! #GRIMACE, a classic McDonaldland character brought into the modern world of digital collectibles . Minted within the @McDonalds app which millions call their happy place. Powered by Bandwagon Labs with artwork from @TheHiddenWalls. Stay tuned for the mint! ️ pic.twitter.com/Z5U5T2sE8Z — Bandwagon Labs (@BandwagonLabs) August 17, 2023 Drina Chee, senior director of digital customer experience at McDonald’s Singapore, sees the project as a...