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Apple Farm Season 2 has launched on Etherlink with over $3 million in rewards to support the Layer 2’s DeFi ecosystem growth, as per the report shared with Finbold on July 24.  The second season follows Season 1, which attracted thousands of users, generated over $47 million in total value locked (TVL), and distributed $3 million in XTZ rewards. Introducing Apple Farm Season 2 ‍ More projects, more apps, more DeFi $3,000,000+ in rewards Starting July 24th, get ready! pic.twitter.com/uYam2RIbxP — Etherlink (@etherlink) July 14, 2025 Apple Farm is a rewards program that incentivizes users to participate in DeFi applications on Etherlink, including trading, lending, and providing liquidity. Season 2 introduces applXTZ, a new reward token that provides users immediate access to 20% of their rewards, with the remaining 80% unlocking over six months. “Season 1 showed there’s strong demand for smart, well-structured incentives,” said...

Three gaming executives believe mainstream audiences will play a factor in the overall success and future of Web3 games. Web3 game developers have been battling to gain the attention of mainstream audiences for years, and according to three former gaming executives, that market is essential for the industry’s future.  Video games have become a favorite pastime for a lot of people all over the world and have even evolved into a sport. Overall, there are more than three billion Web2 gamers worldwide as of 2023, according to Exploding Topics. Most are considered casual gamers who play regularly but rarely invest significant time. Jennifer Poulson, who has worked in the gaming industry for 18 years, including at Web2 gaming companies Bandai Namco (Tekken, Elden Ring, PacMan) and Riot Games (League of Legends), believes mainstream audiences are “absolutely” important for the future of Web3 games. Speaking to Cointelegraph, Poulson, who is currently vice president of game partnerships at ...

The company claims a cast of employees whose collective entertainment industry resume contains titles such as Halo, Call of Duty, and Westworld. Web3 gaming developer Neon Machine raised $20 million in series A funding toward the development of its highly-anticipated extraction shooter “Shrapnel.”  This round follows a $10.5 million seed round completed in June of 2021. It was led by Polychain Capital and included funding from Griffin Gaming Partners, Brevan Howard Digital, Franklin Templeton, IOSG Ventures, and Tess Ventures. Shrapnel is an ambitious gaming project touted by Neon Machine as a “AAA game” — a non-standard designation used to indicate a video game with top-tier production value, budgeting, and marketing. According to gameplay footage shown on Neon Machine’s YouTube page and documentation on the game’s website, Shrapnel is a first-person perspective shooter (FPS) featuring multiplayer components. Competition in the game — which currently has yet to enter pre-alpha testin...

The restaurant was being built alongside a private members lounge that was only open to people who bought NFTs, but rising construction costs ultimately stopped the project from coming to fruition. Bold plans for a non-fungible token linked restaurant and private members lounge in San Francisco have come to an abrupt end, after the company behind the project halted construction due to challenging macroeconomic factors. The two venues were being built on Salesforce Park, and were going to be dubbed the “Sho Restaurant” and “Sho Club Sky Lounge.” The latter was only going to be accessible to holders of the Sho Club NFTs, which cost anywhere from $7,500 to $300,000, and offered access to other future Sho Group hospitality offerings. Speaking with San Francisco-focused news website SFGATE on Sept. 7, Sho Group CEO Joshua Sigel stated that it was no longer possible to build the project, and confirmed that the company ended its lease agreement in July. Early rendition of the restaurant an...

Palm NFT Studio has also launched a new tool via Epic Games’ Unreal Engine that enables creators to make generative “game-ready” 3D assets and art collections. Blue chip nonfungible token (NFT) project Pudgy Penguins has signed a representation deal with major Hollywood talent agency William Morris Endeavor (WME). According to an announcement via Twitter on May 5, Pudgy Penguins is looking to spread its intellectual property across film, TV, and gaming. We’re proud to announce that @WME will be representing us as our official talent agency. Together, with WME’s relationships in film, TV, and gaming, we will focus on strategic partnerships that help Pudgy Penguins reach new audiences. pic.twitter.com/TtbkLexxAV — Pudgy Penguins (@pudgypenguins) May 5, 2023 Pudgy Penguins joins a growing list of big name NFT projects that have sought out Hollywood representation deals as a way to expand their brands and audiences. WME’s other NFT-related clients includes Dapper Labs co-founder M...