Notes on MEMEs - From He Yi, Binance Co-Founder
1. Subcultures: From the Fringe to the Spotlight Expression is a universal human trait. A great meme can transcend cultural boundaries and make anyone smile. When collective identity, emotion, and intention converge, they form distinct values, language, and aesthetics. That’s how subcultures emerge — like the dramatic QQ “Zang Ai” clan, the dance style “Shehui Yao” during the mobile video era, or the fringe-dwelling “Sanhe Gods” of post-industrial China. They may seem obscure or outdated today, but they each embodied a striking and extreme expression of their time. No subculture is inherently superior. A hippie on a spiritual retreat isn’t more refined than someone reading pulp fiction. Enjoying Star Wars or believing in reincarnation doesn’t make someone more sophisticated than a fan of 90s Hong Kong gangster films. In fact, the more niche the aesthetic, the less it resonates universally. We’ve lived through the agricultural, industrial, and information revolutions — and now we’re cra...